TY  - GEN
AU  - Govindarajan, Vijay 
AU  - Venkatraman, N Venkat
TI  - Fusion strategy: how real-time data and AI will power the industrial future
SN  - 9781647826253
U1  - 658.4038 GOV 
PY  - 2024///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Artificial Intelligence
KW  - Big Data Management
KW  - Information Technology Management
KW  - Industrial Datagraph
KW  - Future
KW  - Business Algorithms
N2  - Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them.

Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing--fast.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best--create physical products--with what digitals do best--use algorithms and AI to parse expansive, interconnected datasets--to make strategic connections that would otherwise be impossible.

The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.

https://store.hbr.org/product/fusion-strategy-how-real-time-data-and-ai-will-power-the-industrial-future/10689
ER  -