TY  - GEN
AU  - Fadell, Tony
TI  - Build: an unorthodox guide to making things worth making
SN  - 9781787634114
U1  - 658.421 
PY  - 2022///
CY  - London
PB  - Bantam Press
KW  - Self-actualization (Psychology)
KW  - United States
KW  - Fadell, Tony, 1969-
KW  - Electronics engineers
KW  - Entrepreneurship
KW  - New business enterprises
N2  - Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.
So that's what this book is. An advice encyclopedia. A mentor in a box.
But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.
Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.

https://www.penguin.com.au/books/build-9781787634107

ER  -