TY  - GEN
AU  - Phillips, Andrea 
TI  - Creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms
SN  - 9780071791526
U1  - 006.7 
PY  - 2012///
CY  - New York
PB  - McGraw Hill
KW  - Computer Science
KW  - Digital Storytelling
KW  - Interactive Multimedia
KW  - Internet Entertainment Industry
KW  - Marketing-Psychological Aspects
KW  - Web Sites- Design
N1  - Includes bibliographical references and index
N2  - This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement
ER  -