TY  - GEN
AU  - Levy, Jaime 
TI  - UX strategy : how to devise innovative digital products that people want
SN  - 9781449372866
U1  - 004.019 
PY  - 2015///
CY  - Sebastopol
PB  - O’Reilly Media
KW  - Human Computer Interaction
KW  - User Interfaces
KW  - Computer Systems
KW  - Web Sites Design
KW  - User-Centered System Design
N1  - Includes bibliographical references and index
N2  - User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want
ER  -