TY  - GEN
AU  - Chatterjee, Pradeep Kumar 
AU  - Chatterjee, Partho Pratim 
TI  - Marketing of engineering consultancy services: a global perspective
SN  - 9780791861837
U1  - 620.00688 
PY  - 2019///
CY  - New York
PB  - ASME Press
KW  - Engineering
KW  - Consultancy Services
KW  - Marketing system
KW  - Engineering Consultant
KW  - International Competitive Bidding
KW  - Marketing effectiveness
KW  - Business
N1  - Includes bibliographical references
N2  - Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic globalization. We are in the cusp of the creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set to change the way we live and work. This technology disruption is spearheaded by Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning. As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book is a unique blend of the authors' decades of experience in the engineering consultancy service industry, combined with scholarly and academic excellence
ER  -