TY  - GEN
AU  - Jansen, Stefanie 
AU  - Pieters, Maarten
TI  - 7 principles of complete co-creation
SN  - 9789063694739
U1  - 658.812 JAN 
PY  - 2017///
CY  - Amsterdam
PB  - BIS Publishers
KW  - Product Design
KW  - Customer Relations
KW  - Relationship Marketing
KW  - Product Management
KW  - Communication in Management
N1  - Formerly CIP.
Includes bibliographical references
N2  - This book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher)

ER  -