TY  - GEN
AU  - Harvard Business Review
TI  - Strategic marketing 
SN  - 9781422189887
U1  - 658.8 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press
KW  -  Marketing -- Management
KW  -  Strategic planning
KW  -  Marketing
N1  - Including Index
ER  -