Cerf, Moran, Ed. <br/><br/>
Consumer neuroscience 

 - Cambridge:  MIT Press,  2017. 
 - xii, 348 p.  ill., col. ;  27 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780262036597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers -- Psychology.<br/>Consumer behavior.<br/>Brand choice -- Psychological aspects.<br/>Neurons -- Physiology.<br/>Neural transmission.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CER