TY  - GEN
AU  - Radjou, Navi
AU  - Prabhu, Jaideep
TI  - Frugal innovation: how to do more with less
SN  - 9781610395052
U1  - 658.4063 
PY  - 2014///
CY  - New York
PB  - PublicAffairs
KW  - Technological innovations
KW  - Adaptability
KW  - Thriftiness
KW  - Creative ability in business
N1  - Includes bibliographical references and index
N2  - Business in the developed world is changing. Tighter budgets and dwindling natural resources, along with new technologies and empowered consumers, are driving disruptive trends like the sharing and circular economy and the maker movement. Using limited resources to get high-quality products to market quickly is now vital to business success. This cutting-edge guide by award-winning innovation thinkers Navi Radjou and Jaideep Prabhu lays out the key principles, perspectives and techniques of frugal innovation--the art of doing more, and better, with less. Packed with over 50 case studies and many specific recommendations for R&​D, operations, HR, sales and marketing and more, Frudgal Innovation shows leaders and managers in companies of all sizes and across all sectors how to profit from doing business in a socially and environmentally responsible way
ER  -