TY  - BOOK
AU  - Thaler, Richard H.
TI  - Misbehaving: the making of behavioral economics
SN  - 9780393080940
U1  - 330.019 
PY  - 2015///
CY  - New York
PB  - W.W. Norton and Company
KW  - Economics
KW  - Rationalitat
KW  - California Dreaming
KW  - Sunk costs
KW  - Mental accounting
KW  - Gauntlet
KW  - Seld control
KW  - Psychological aspects
N1  - Includes bibliographical references and index
ER  -