TY  - BOOK
AU  - Fletcher, Winston,
TI  - Advertising: a very short introduction : : Series: Very short introductions ; 234 / 
T2  - Very short introductions ; 234
SN  - 9780199568925
U1  - 659.1 FLE 
PY  - 2010///
CY  - New York
PB  - Oxford University Press
KW  - Advertising & public relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -