Fletcher, Winston, Advertising: a very short introduction : Series: Very short introductions ; 234 / by Winston Fletcher . - - New York Oxford University Press 2010 - 140 p. : ill.; 18 cm. - - . - Very short introductions ; 234. . Includes bibliographical references and index ISBN: 9780199568925 = Nat. Bib. No.: Nat. Bib. Agency Control No.: Subjects--Meeting Names: Subjects--Index Terms: Advertising & public relations Management LC Class. No.: / Dewey Class. No.: 659.1 FLE