TY - BOOK AU - Marr, Bernard, TI - Big data: using smart big data, analytics and metrics to make better decisions and improve performance SN - 9781118965832 U1 - 658.40380285574 MAR PY - 2015/// CY - New York PB - John Wiley & Sons KW - General management KW - Smart big data KW - Metrics to make better decisions KW - Improve performance KW - Better decisions N1 - Includes index ER -