TY  - BOOK
AU  - Regis, McKenna,
TI  - Relationship marketing: successful strategies for the age of the customer
SN  - 9780738208190
U1  - 658.812 REG 
PY  - 1991///
CY  - New York
PB  - Perseus Books
KW  - General management
KW  - High technology
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -