Regis, McKenna, <br/><br/>
Relationship marketing: successful strategies for the age of the customer   
by Regis McKenna 
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 - New York  Perseus Books  1991 
 - xiii, 242p.:  ill;  24 cm. 
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 -   .
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780738208190 
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<br/><br/><label>Nat. Bib. No.: </label>  
<br/><br/><label>Nat. Bib. Agency Control No.: </label>  
<br/><br/><label>Subjects--Meeting Names: </label><br/>  
<br/><br/><label>Subjects--Index Terms: </label>General management High technology Marketing Customer services 
<br/><br/><label>LC Class. No.: </label> /  
<br/><br/><label>Dewey Class. No.: </label>658.812 REG