TY  - BOOK
AU  - Godin, Seth,
TI  - Purple cow: transform your business by being remarkable
SN  - 9780141016405
U1  - 658.8 GOD 
PY  - 2005///
CY  - London
PB  - Penguin
KW  - General management
KW  - Marketing
N1  - Includes index
ER  -