TY  - BOOK
AU  - Ariely, Dan,
TI  - Predictably irrational: the hidden forces that shape our decisions
SN  - 9780061353246
U1  - 153.83 ARI 
PY  - 2009///
CY  - London
PB  - HarperCollins Publishers
KW  - Mental processes & intelligence
KW  - Decision making
KW  - Reasoning
KW  - Judgment
KW  - Consumer behavior
KW  - Economics psychological aspects
N1  - Includes bibliographical references and index
ER  -