Ariely, Dan, <br/><br/>
Predictably irrational: the hidden forces that shape our decisions   
by Dan Ariely 
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 - London  HarperCollins Publishers  2009 
 - xxxii, 368p.:  ill;  20 cm. 
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 -   .
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780061353246 
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<br/><br/><label>Nat. Bib. No.: </label>  
<br/><br/><label>Nat. Bib. Agency Control No.: </label>  
<br/><br/><label>Subjects--Meeting Names: </label><br/>  
<br/><br/><label>Subjects--Index Terms: </label>Mental processes & intelligence Decision making Reasoning Judgment Consumer behavior Economics psychological aspects Decision making 
<br/><br/><label>LC Class. No.: </label> /  
<br/><br/><label>Dewey Class. No.: </label>153.83 ARI