TY  - BOOK
AU  - Genco, Stephen J.,
AU  - Steidl, Peter ,
AU  - Pohlmann, Andrew P.,
TI  - Neuromarketing for dummies
SN  - 9781118518588
U1  - 658.8342 GEN  
PY  - 2013///
CY  - New Delhi
PB  - Wiley India
KW  - General management
KW  - Consumer behavior
KW  - Neuromarketing
KW  - Marketing psychological aspects
N1  - Includes index
ER  -