Genco, Stephen J.,
Neuromarketing for dummies
by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl
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- New Delhi Wiley India 2013
- iv, 392p.: ill; 24 cm.
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- .
Includes index
9781118518588
=
General management Consumer behavior Neuromarketing Marketing psychological aspects
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658.8342 GEN