TY  - BOOK
AU  - McKenzie-Mohr, Doug ,
TI  - Fostering sustainable behavior: an introduction to community-based social marketing
U1  - 303.484 MCK 
PY  - 2011///
CY  - Cannada
PB  - New Society Publishers
KW  - Social processes
KW  - Social marketing
KW  - Sustainable development
KW  - Behavior modification
N1  - Includes bibliographical references
ER  -