TY  - BOOK
AU  - Kim, W. Chan,
AU  - Mauborgne, Renée,
TI  - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
SN  - 9781591396192
U1  - 658.802 KIM 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - General management
KW  - New products
KW  - Market segmentation
KW  - Competition
KW  - Marketing
KW  - Management practices
KW  - Case studies
KW  - Overseas item
N1  - Includes index
ER  -