Kim, W. Chan, <br/><br/>
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant   
W. Chan Kim, Renée Mauborgne 
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 - Boston  Harvard Business School Press  2005 
 - xv, 240 p.:  24 cm. 
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<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781591396192 
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<br/><br/><label>Subjects--Index Terms: </label>General management New products. Market segmentation. Competition Marketing Management practices Case studies Overseas item 
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<br/><br/><label>Dewey Class. No.: </label>658.802 KIM