Ariely, Dan., <br/><br/>
Predictably irrational : the hidden forces that shape our decisions    
Dan Ariely 
 -  Rev. and expanded ed. 
 - London   Harper  2009 
 - xxxii, 368 p.:  ill;  20 cm. 
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 -   .
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780007256525 
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<br/><br/><label>Subjects--Index Terms: </label>Mental processes & intelligence Decision making. Economics Psychological aspects. Consumer behavior Consumer behavior Reasoning (Psychology) 
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<br/><br/><label>Dewey Class. No.: </label>153.83  ARI