TY  - BOOK
AU  - Trias de Bes, Fernando.,
AU  - Kotler, Philip. ,
TI  - Winning at innovation : the A-to-F model
SN  - 9780230343436
U1  - 658.514 TRI  
PY  - 2011///
CY  -  Basingstoke 
PB  - Palgrave Macmillan Publication
KW  - General management
KW  - Management
KW  - Technological innovations
N1  - Includes bibliographical references and index.
ER  -