Trias de Bes, Fernando., <br/><br/>
Winning at innovation : the A-to-F model   
​ Fernando Trías de Bes &​ Philip Kotler 
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 - Basingstoke   Palgrave Macmillan Publication  2011 
 - xvi, 272 p:  ill;  24 cm. 
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<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9780230343436 
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<br/><br/><label>Subjects--Meeting Names: </label><br/>  
<br/><br/><label>Subjects--Index Terms: </label>General management Management Technological innovations 
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<br/><br/><label>Dewey Class. No.: </label>658.514 TRI