TY  - BOOK
AU  - White Margaret A.
AU  - Bruton, Garry D.
TI  - Management of technology and innovation : a strategic approach
SN  - 9788131502433
U1  - 658.514  WHI 
PY  - 2007///
CY  - New Delhi
PB  - Cengage Learning
KW  - Advertising & public relations
N1  - Includes bibliographcal references and index.
ER  -