Iacobucci, Dawn. , What ` s inside : An innovative approach to learning and teaching marketing management student tested , facult approach MM. Dawn Iacobucci and Avinash kappor - - New Delhi: Cengage Learning , 2009. - xiv, 237 p.: col. ill.; 28cm. - - . Includes bibliographical references. ISBN: 9788131510162 = Nat. Bib. No.: Nat. Bib. Agency Control No.: Subjects--Meeting Names: Subjects--Index Terms: General management Marketing -- Management. LC Class. No.: / Dewey Class. No.: 658.8 LAC