TY  - BOOK
AU  - Zaltman, Gerald.,
TI  - How customers think : essential insights into the mind of the market
SN  - 9781578518265
U1  - 338.761 ZAL 
PY  - 2003///
CY  - Boston, Mass
PB  - Harvard Business School Press
KW  - Production
KW  - Consumer behavior -- Psychological aspects
KW  - Consumers -- Psychology
KW  - Marketing -- Psychological aspects
KW  - Creative thinking
N1  - Includes bibliographical references and index.
ER  -