TY  - BOOK
AU  - Zaltman, Gerald. ,
AU  - Zaltman, Lindsay H. ,
TI  - Marketing metaphoria : what deep metaphors reveal about the minds of consumers 
SN  - 9781422121153
U1  - 658.8342 ZAL 
PY  - 2008///
CY  - Boston
PB  - Harvard Business School Press
KW  - General management
KW  - 	Consumer behavior
KW  - 	Metaphor
N1  - Includes bibliographical referencesand index
ER  -