TY  - BOOK
AU  - Lusch, Robert F. (Ed.)
AU  - Vargo, Stephen L.,
TI  - Service dominant logic of marketing: dialog, debate, and directions
SN  - 9788120330405
U1  - 658.812 LUS 
PY  - 2006///
CY  - New Delhi
PB  - PHI Learning
N1  - Includes bibliographical references and index
ER  -