TY  - BOOK
AU  - Srinivasan, R.,
TI  - Case Studies in Marketing : The Indian Context
T2  - Business case studies
SN  - 9788120335431
U1  - 658.8 SRI 
PY  - 2010///
CY  - New Delhi
PB  - PHI
N1  - Includes bibliographical references.
ER  -