Srinivasan, R., <br/><br/>
Case Studies in Marketing : The Indian Context 

 - 4th ed. 
 - New Delhi:  PHI,  2010. 
 - 352p.:  ill;  22cm. 
 - Business case studies. .
<br/><br/> Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9788120335431 
<br/><br/><label>Dewey Class. No.: </label>658.8 SRI