TY  - BOOK
AU  - Stafford, Marla R,
AU  - Faber, Ronald J.,
TI  - Advertising, promotion, and new media
SN  - 9788120327399
U1  - 659.144 ADV 
PY  - 2006///
CY  - New Delhi
PB  - PHI Learning
N1  - Includes bibliographical references and index.
UR  - http://catdir.loc.gov/catdir/toc/ecip0415/2004004069.html
ER  -