TY  - BOOK
AU  - Batra, Rajeev. ,
AU  - Myers, John G,
TI  - Advertising management 
SN  - 9788177588507
U1  - 659.1 BAT 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
N1  - Includes bibliographical references.
ER  -