TY  - BOOK
AU  - Wells, William,
AU  - Moriarty, Sandra E,
TI  - Advertising : principles and practice 
SN  - 9788131714140
U1  - 659.1 WEL 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
N1  - Previous ed.: Prentice Hall, c2003.
ER  -