TY  - BOOK
AU  - Tuleja, Elizabeth A. ,
AU  - Orourke, James S,
TI  - Intercultural communication for business
T2  - Managerial communication series
SN  - 9788131504338
U1  - 395.52 TUL 
PY  - 2005///
CY  - New Delhi
PB  - Cengage Learning
N1  - This text examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally
ER  -