Intercultural communication for business
- 2ed.
- New Delhi: Cengage Learning, 2005.
- xv, 160 p. : 25 cm. .
- Managerial communication series; 6. .
This text examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally