Wimmer,Roger D. , <br/><br/>
Mass media research : Processes, approaches and applications 

 - 2009. 
 - New Delhi:  Cengage Learning.,  2006. 
 - 390p.:  ill.;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131505755 
<br/><br/><label>Dewey Class. No.: </label>302.2307 WIM