TY  - BOOK
AU  - Baran, Stanley J.,
AU  - Davis, Dennis K. ,
TI  - Mass communication theory : foundations, ferment, and future
T2  - Wadsworth series in mass communication and journalism
SN  - 9788131501924
U1  - 302.2301 BAR 
PY  - 2006///
CY  - New Delhi
PB  - Cengage Learning
N1  - Includes Infotrac passcode
ER  -