Fusion strategy: how real-time data and AI will power the industrial future

By:

Govindarajan, Vijay

Contributor(s):

Venkatraman, N Venkat [Co-author]

Publication details: Boston: Harvard Business Review Press, 2024.Description: x, 214p.: ill.; hbk.: 24cmISBN:

9781647826253

Subject(s):

DDC classification:

658.4038 GOV

Summary: Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them. Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing--fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best--create physical products--with what digitals do best--use algorithms and AI to parse expansive, interconnected datasets--to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide. https://store.hbr.org/product/fusion-strategy-how-real-time-data-and-ai-will-power-the-industrial-future/10689

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	658.4038 GOV (Browse shelf(Opens below))	1	Available		034295

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them.

Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing--fast.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best--create physical products--with what digitals do best--use algorithms and AI to parse expansive, interconnected datasets--to make strategic connections that would otherwise be impossible.

The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.

https://store.hbr.org/product/fusion-strategy-how-real-time-data-and-ai-will-power-the-industrial-future/10689

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