Tata group from torchbearers to trailblazers

By:

Shah, Shashank

Publication details: Penguin Business, 2018. Gurugram:Description: xvi, 412p.; pbk; 22cmISBN:

9780143456179

Subject(s):

DDC classification:

338.80954 SHA

Summary: The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard? A deepdive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn’t TCS listed during the IT boom? Why wasn’t Tata Steel’s Corus acquisition successful? This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies. https://penguin.co.in/book/the-tata-group/

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	338.80954 SHA (Browse shelf(Opens below))	1	Available		031339

Includes appendix, notes and Index

The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard?

A deepdive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn’t TCS listed during the IT boom? Why wasn’t Tata Steel’s Corus acquisition successful?

This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies.

https://penguin.co.in/book/the-tata-group/

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