Why startups fail: a new roadmap for entrepreneurial success

By:

Eisenmann, Tom

Publication details: Currency, 2021 New York :Description: 350p. ; hb. ; 24cmISBN:

9780593137024

Subject(s):

DDC classification:

658.421 EIS

Summary: Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multi-year research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IIT Gandhinagar General Stacks	General	658.421 EIS (Browse shelf(Opens below))	1	Checked out	02/08/2024	030662

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Previous	658.42092 SCH What it takes: lessons in the pursuit of excellence	658.421 BHA Inheritors: stories of entrepreneurship and success	658.421 BOS Teaching the entrepreneurial mindset to engineers	658.421 EIS Why startups fail: a new roadmap for entrepreneurial success	658.45 LAB Strategic communication for organizations	658.5 GRO High output management	658.5 PAN Production and operations management	Next

Includes index

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multi-year research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.

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