Neuroeconomics
Series: Studies in neuroscience, psychology and behavioral economicsPublication details: Springer, 2016. Berlin:Description: xi, 511 p.; pb; 23 cmISBN:- 9783662568606
- 612.8233 REU
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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IIT Gandhinagar | General | 612.8233 REU (Browse shelf(Opens below)) | 1 | Available | 029136 |
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612.8233 LIN Models of the mind: how physics, engineering and mathematics have shaped our understanding of the brain | 612.8233 PAM Decision making: neural and behavioural approaches | 612.8233 PAP Oxford handbook of functional brain imaging in neuropsychology and cognitive neurosciences | 612.8233 REU Neuroeconomics | 612.8233 WAR Students guide to cognitive neuroscience | 612.8233092 EHR Brain in search of itself: Santiago Ramon Y Cajal and the story of the neuron | 612.82336 BAG Neurolinguistics |
This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
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