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UX strategy : how to devise innovative digital products that people want

By: Publication details: O’Reilly Media, 2015. Sebastopol:Description: xii, 298 p. pb; 23 cmISBN:
  • 9781449372866
Subject(s): DDC classification:
  • 004.019 LEV
Summary: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want
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Includes bibliographical references and index.

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want

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