Marketing of engineering consultancy services: a global perspective

By:

Chatterjee, Pradeep Kumar

Contributor(s):

Chatterjee, Partho Pratim

Series: The technical manager's survival guidesPublication details: ASME Press, 2019. New York:Description: xxii, 114 p.: ill.; pb; 23 cmISBN:

9780791861837

Subject(s):

DDC classification:

620.00688 CHA

Summary: Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic globalization. We are in the cusp of the creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set to change the way we live and work. This technology disruption is spearheaded by Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning. As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book is a unique blend of the authors' decades of experience in the engineering consultancy service industry, combined with scholarly and academic excellence.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IIT Gandhinagar General Stacks	General	620.00688 CHA (Browse shelf(Opens below))	1	Available		029404

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Includes bibliographical references.

Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic globalization. We are in the cusp of the creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set to change the way we live and work. This technology disruption is spearheaded by Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning. As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book is a unique blend of the authors' decades of experience in the engineering consultancy service industry, combined with scholarly and academic excellence.

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