Doing style: youth and mass mediation in South India

By:

Nakassis, Constantine V

Publication details: Orient BlackSwan, 2016 New Delhi:Description: 317 p,; ill,; 26 cmISBN:

978-0226327853

Subject(s):

DDC classification:

391.0095482 NAK

Summary: In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call “style” anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	391.0095482 NAK (Browse shelf(Opens below))	Available		023642

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Includes bibliographical references and index

In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call “style” anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity.

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