Frugal innovation: how to do more with less

By:

Radjou, Navi

Contributor(s):

Prabhu, Jaideep

Publication details: PublicAffairs, 2014 New York:Description: 252p.; 22cmISBN:

9781610395052

Subject(s):

DDC classification:

658.4063 RAD

Summary: Business in the developed world is changing. Tighter budgets and dwindling natural resources, along with new technologies and empowered consumers, are driving disruptive trends like the sharing and circular economy and the maker movement. Using limited resources to get high-quality products to market quickly is now vital to business success. This cutting-edge guide by award-winning innovation thinkers Navi Radjou and Jaideep Prabhu lays out the key principles, perspectives and techniques of frugal innovation--the art of doing more, and better, with less. Packed with over 50 case studies and many specific recommendations for R&D, operations, HR, sales and marketing and more, Frudgal Innovation shows leaders and managers in companies of all sizes and across all sectors how to profit from doing business in a socially and environmentally responsible way

List(s) this item appears in: Invention Factory

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	658.4063 RAD (Browse shelf(Opens below))	Checked out	02/08/2024	023658

Includes bibliographical references and index.

Business in the developed world is changing. Tighter budgets and dwindling natural resources, along with new technologies and empowered consumers, are driving disruptive trends like the sharing and circular economy and the maker movement. Using limited resources to get high-quality products to market quickly is now vital to business success. This cutting-edge guide by award-winning innovation thinkers Navi Radjou and Jaideep Prabhu lays out the key principles, perspectives and techniques of frugal innovation--the art of doing more, and better, with less. Packed with over 50 case studies and many specific recommendations for R&D, operations, HR, sales and marketing and more, Frudgal Innovation shows leaders and managers in companies of all sizes and across all sectors how to profit from doing business in a socially and environmentally responsible way

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