Designing brand identity: an essential guide for the whole branding team

By:

Wheeler, Alina

Publication details: 2013. New Jersey: Wiley,Edition: 4th edDescription: 325 p.; ill.; 28 cmISBN:

9781118099209

Subject(s):

DDC classification:

658.827 WHE

Summary: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	658.827 WHE (Browse shelf(Opens below))	Available		023815

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Previous	658.82 CAR If you're not first, you're last: sales strategies to dominate your market and beat your competition	658.827 JON Branding: a very short introduction	658.827 THO Do good: embracing brand citizenship to fuel both purpose and profit	658.827 WHE Designing brand identity:	658.83 MAL Review of marketing research, Vol1	658.83 MAL Review of marketing research. Vol 2	658.8342 CER Consumer neuroscience	Next

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

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