ZAG: the number 1 strategy of high-performance brands

By:

Neumeier, Marty

Material type: Book

BookLanguage: English Series: ; Current publication frequency: .Publication details: New Delhi: Pearson Education, 2007.Edition: Description: 178pISBN:

9780321426772

Subject(s):

General management
Brand name products
Product differentiation
Brand name products -- Planning

DDC classification:

658.827 NEU

LOC classification:

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	658.827 NEU (Browse shelf(Opens below))	Available		018789

Includes bibliography and index.

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